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This reinforces a message that young people get hammered with on a daily basis: nothing matters more than how you look.

We’d be lying if we said that appearance wasn’t important at all to the over-55 demographic, but it turns out to be a much lower priority.

Older adults, however, look for companionship in a way that’s very different from their younger counterparts.

Once you’re into your wisdom years your needs, desires and expectations are very different from what you’re looking for when you’re in your 20s.

With the obsession that today’s media has with youth and appearance, you could be forgiven for thinking that it’s only the young who are looking for companionship, that dating is a young person’s game. Which of the following images do you think the media is more likely to use to accompany an article on online dating? At the same time, more older adults over 55 find themselves single and looking, either through divorce or the tragic loss of a husband or wife they loved for many years.